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Bluetooth headset OEM companies share the opportunity of TWS headset industry
Bluetooth headset OEM manufacturers are professional in the field of Bluetooth headset production. When it comes to sharing industry data analysis and outlook, it must be difficult for Bluetooth headset OEM manufacturers. It can only be said that Bluetooth headset OEM manufacturers are not data experts, but data movers. Today, they also read the news about the TWS headset industry on the Internet, and they think it is still valuable, so they want to share it with you.
Bluetooth headset OEM
Ericsson first developed Bluetooth transmission technology in 1994. By 2000, the first Bluetooth headset was launched, and now TWS Bluetooth headset has a development history of more than 20 years. The version of Bluetooth has also developed from the original 1.0 to the 5.0 version in 2016. In the past, Bluetooth headset has been criticized by consumers. High delay, low sound quality and Caton have become the stereotype of consumers. The Bluetooth 5.0 released in 2016 is a generation of technological innovation. The new technology is expected to rebuild consumers understanding of Bluetooth headset. Compared with the previous version 4.2, the Bluetooth 5.0 has been comprehensively improved, including the transmission capacity (2x), the effective transmission distance (4x) and the packet capacity (8x). The substantial improvement and the popularization of new technology have laid a good foundation for the development of Bluetooth headset Foundation.
1、 TWS headset (true Bluetooth wireless headset)
TWS headset, also known as real Bluetooth wireless headset, is different from the traditional Bluetooth headset. It gets rid of the cable between the left and right ears and realizes the wireless connection between the left and right headphones. Compared with the traditional wired headset TWS headset, it has the following five features: 1. There is no wire bondage, and the left and right headphones are quickly linked through Bluetooth; 2. It is small and easy to carry; 3. It has its own charging box, with long endurance; 4. Acoustic pickup Technology, AI intelligent noise reduction function; 5. It supports voice assistant wake-up and deep connection with the device.
2、 Rise of TWS headset
In order to create a lighter and thinner body while taking into account the water-proof performance of the mobile phone, apple first cancelled the 3.5mm headphone hole of the mobile phone in 2017, leaving only the lightning interface. Since then, major mobile phone manufacturers have followed suit. Most Android phones only keep one type-C interface. The action of canceling the headphone hole has forced users to change their usage habits. Although major mobile phone manufacturers have also introduced the swiveling interface of lightning and type-C, it also means that users cant listen to songs while charging, causing inconvenience in daily use. The innovation of mobile phone design creates demand for Bluetooth headset. Apple then released the TWS Bluetooth headset airpods, while canceling the headphone hole. Although the first generation of airpods still adopts Bluetooth version 4.2, it has realized many features of Bluetooth 5.0, changing the users impression of Bluetooth headset interruption, jamming, delay, etc., and then the launch of airpods pro with Bluetooth version 5.0 in 2019 has completely stimulated the market demand and led the development of TWS industry. After that, major mobile phone manufacturers, audio manufacturers and Internet manufacturers have laid out the TWS headset industry.
TWS Bluetooth headset has become a trend in addition to complying with the development of mobile phones, another very important factor is "convenience". TWS Bluetooth headset gets rid of the physical wires of traditional wired headset and old-fashioned Bluetooth headset. In a real sense, it is wireless and greatly improves the user experience of consumers in almost all use scenarios. Its low energy consumption and the existence of the charging box also provide consumers with a long endurance and get rid of the power anxiety. In the future, the development trend of TWS headset also includes noise reduction function, health assistance, human-computer interaction and so on. With the innovation and research of technology, TWS Bluetooth headset is becoming an irreplaceable electronic product in peoples hands step by step.
3、 Market status and future space
Since Apple launched the first generation of airpods in 2016, the market heat of TWS earphones has been increasing, and the shipment volume continues to exceed expectations. In 2016, the global shipment of TWS earphones was 9.18 million, and in 2019, it is expected to reach 120 million, with a compound growth rate of 236%. The market competition pattern is mainly divided into two camps: airpods and non airpods. Apples market share is more than 70% in 2017-2018. The non airpods camp starts to work in Q2 2019, and Apples market share is reduced to about 45% - 50% in Q3 2019. From the perspective of penetration rate, in 2019, the penetration rate of Apple users is 8.92%, and that of Android users is only 2.67%. In the next few years, there is still a very big room for improvement in the two camps. We judge that in 2020, TWS earphones will continue to grow at a high speed, and global shipments will exceed 200 million sets, forming a real 100 billion level industrial chain. Domestic investment opportunities mainly lie in ODM / OEM, SIP packaging, batteries, chips and other directions. With the continuous growth of airpods and the efforts of non airpods, companies related to the industrial chain are expected to continue to benefit.
2020 is destined to be an extraordinary year. The Bluetooth headset OEM manufacturers hope that the epidemic situation in the whole country and the world will be controlled as soon as possible, so that the economy and market will recover smoothly. After the cold winter, there will be warm flowers! come on.
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